New updates from Honda are laying it on thick about the various selling points of Honda’s 2012 model line. “Can you handle this much awesome?” asks the headline of Honda’s “Good Reasons” campaign rhetorically. Let’s take a pass on that one and look at what’s actually in Honda’s favor.

One arrow in Honda’s quiver is the 2012 Honda Ridgeline, a handsome truck that’s poised to compete well in its segment. In just one of many nods to this truck’s design, Cars.com has decided to include the 2012 Honda Ridgeline in their list of “top tailgating vehicles.” The 2012 Ridgeline offers game fans some of the most convenient features for staking out a place in the stadium parking lot, including lots of room in the truck bed and a watertight trunk for food and drink storage.

An advantageous setup on game day isn’t all that this pickup offers buyers. There’s also going to be a new 2012 Ridgeline Sport model coming out in November, according to Honda’s site. Features for this truck include new accents, black 18 inch alloy wheels, and updated headlight and brake light styles, as well as a new sporty grille to complement the truck’s already good-looking slant-back frame. There’s a lot to love about the 2012 Honda Ridgeline, which is only one part of the company’s new attractions for the model year. Online Honda sales campaigns invite buyers to “get nerdy about innovation” or “look at good ol’ reliability” but aside from this sales-speak, there really are some good reasons to consider a Honda buy as 2012 models make their way to American lots. Prominent consumer reporting firm J. D. Power and Associates have given Honda an array of awards in many segments, from small cars to SUVs. Then there’s the newest incarnation of Honda’s top-selling Civic. But in addition to all of this, the word on the street is that Honda is set to offer some very competitive incentives and financing as they continue to recover from supply scarcities earlier this year. Before you head to the lot, take time to research the best new rebates, cash back agreements, and financing offers from this established car maker.