As major car makers compete to offer viable electric car solutions for the 2012 market, new reports are showing that the Ford Motor Company has adopted a particular strategy for getting its electric Ford Focus model into American driveways. When it comes to staying on the cutting edge of the twenty-first century auto market, Ford is no slouch. Its track record of a quick rebound from the 2008 financial crisis shows that Ford is still a force to be reckoned with. We’ve already shown how Ford has brought a multi-pronged approach to offering customers more fuel economy with a range of traditional, hybrid and electric vehicles, but with the 2012 electric Ford Focus nearly all set to ship, it’s clearer how the car maker is factoring in some of the common discomfort with all-electric design that may lead some of today’s customers to test the waters more gingerly, or opt for less innovative technology when buying this year.

A recent review from CBS Moneywatch concisely points out the dual strategy of Ford’s electric Ford Focus offering. Two things will promote this electric small car. The first is a charger that juices up quicker and lasts longer. Citing Ford staffers, the article estimates that next year’s Focus will be able to charge in under four hours on average, which is much less than the average charge time for some other electric cars. The second point in Ford’s strategy is transparency. To help drivers understand how much power they have left in their car batteries, the 2012 Ford Focus will have a display in the dash that will help drivers monitor remaining power while providing tips on how to get that energy to last longer.

In a list of interesting new hybrids and electric cars, CBS Moneywatch features the Focus, along with other new designs for the Prius V, the Mitsubishi i, and a range of other new-tech vehicles. Also featured is the new product from a new maker, the Tesla Model S, which represents just one newcomer that the established auto companies will have to face as more customers choose hybrids or electric cars in future model years. Look for the best deals on this new technology, including government incentives, incentives from auto makers, and attractive interest rates, to get more electric car for less.