It seems buyers are responding well to a new choice in sub-compact cars; with just one month on dealer’s lots, the 2012 Nissan Versa is outselling all of the competition, according to a press release from Nissan on September 2. Just before Labor Day weekend, the company announced vibrant sales for this small economy car, putting the Versa up against the likes of the Ford Fiesta and Honda Fit, as well as the Hyundai Accent, Chevrolet Aveo, Toyota Yaris, and Mazda2. Nissan’s numbers show the Versa outselling all of these by a wide margin, with the Fiesta following with nearly 3000 units less than the Versa’s 8,566 units sold in August. Nissan execs call this “a position of strength” and say their victory is based on offering leg room, head room and general cabin space, along with innovative features, at the best price.

With MSRP for this vehicle just above $10,000, the Nissan Versa does have a truly affordable starting price. It also delivers fuel efficiency, with up to 30 miles per gallon on highway. The 2012 Versa uses a dual injector system and continuously variable transmission, along with an efficient 109 hp engine block to help lower fuel costs. As for the price tag, the super-cheap price of the base 2012 Versa means buyers get a car that comes without a lot of extras. As reviews from Automobile Magazine point out, the base model lacks conveniences like power locks and windows, as well as remote keyless entry, things some drivers might take for granted. But, for bargain shoppers who like the lower maintenance requirements of manual controls, the base trim for the Nissan Versa can be a great way to get a new car without a mountain of debt. Use the best pricing and financing techniques to accentuate the low beginning MSRP for this vehicle, and you could be driving style without being a slave to high monthly car payments. Watch for more on this winning small car as the 2011-2012 year progresses.