Nov 30th, 2010 by Ross Edwards
Porsche has announced that it will build an entry-level SUV, tentatively named the Cajun, to sell below the Cayenne. The Porsche Cajun is slated to go on sale in America in 2013 and will compete with luxury SUVs like the BMW X3, Mercedes-Benz GLK and the Cajun’s corporate cousin, the Audi Q5.
The Porsche Cajun will likely use the 3.0-liter supercharged engine from the Audi Q5, according to Autoweek. Autoweek also says that diesel and hybrid powered versions of the Porsche Cajun are possible.
The 2013 Porsche Cajun's styling has not yet been revealed, but expect it to look similar to the Cayenne shown here.
Porsche says that adding the Cajun will allow the company to increase sales by growing without sacrificing the brand’s reputation. The Porsche Cajun will also help the company meet CAFE standards.
Autoweek spoke to Ed Kim, director of industry analysis for AutoPacific, and he said that the higher fuel economy of the smaller Porsche is probably a major factor in the company’s decision to green-light the project.
“The segment has growing popularity in the U.S. too, so despite U.S. consumers not necessarily asking for a small Porsche crossover, the Cajun will undoubtedly find buyers,” Kim said. “It will be incumbent on Porsche though to make sure such a vehicle, which could be perceived as low end, does not damage the Porsche brand. Small does not necessarily mean downmarket in Europe, but it does have that connotation here.”
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