Sep 2nd, 2010 by Dean Hightower
Jaguar’s owner, Tata Motors, which bought the company along with Land Rover from Ford Motor Co. two years ago, is planning on making the brand more mainstream by introducing lower-priced models.
The 2011 Jaguar XF (above) is the least expensive model currently available from the British carmaker. With a starting price of $52,150 for the 2011 Jaguar XF, owning a Jaguar is out of most people’s price ranges and keeps the company off of most luxury buyers’ radars. New owner Tata wants to change that by introducing three new cars, according to Autoweek.
The first is a new X-Type sedan that would compete with the BMW 3-Series and Mercedes-Benz C-Class. A wagon version of the X-Type would follow to please buyers looking for more versatility with their luxury. The third new car will be a small sports car designed to compete with the Porsche Boxster.
Tata Motors knows something about building mainstream cars. The company is famous for building the Tata Nano, the world’s least expensive car, which is only sold in India.
According to Autoweek, the new Jaguar X-Type will likely go on sale in 2014. The sports car, which could be named the XE, could be sold as early as 2012. The Jaguar XJ large car was redesigned this year, and the company is planning on redoing the XK for 2013 and the XF for 2014. An XF coupe may go on sale in 2013.
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