Aug 31st, 2010 by Ross Edwards
The Suzuki Swift has been delayed, and may not be sold in the U.S. at all due to changes in exchange rates. Suzuki has delayed its planned launch of the Swift small car in the United States, and may not import it at all. Suzuki had planned to bring the Swift, which is available in Japan, to the U.S. in order to capitalize on the growing small car market. The rising strength of the Japanese yen against the U.S. dollar has forced Suzuki to reconsider importing the Swift altogether.
The Suzuki Swift subcompact was last sold in the United States in 2001. Since then, the car has been redesigned with more aggressive hatchback styling. Suzuki originally planned to bring the Swift to the U.S. this fall, but scrapped those plans after Volkswagen bought about 20 percent of the company, according to Autoweek.
Suzuki has now pushed the launch of the Swift to some time in 2011, but has not been more specific about the subcompact’s debut date.
Steve Younan, head of product development and business development at Suzuki, says that the Swift has been delayed only because of the yen’s rise against the dollar, not because of intervention by Volkswagen. A stronger yen means less profit for cars built in Japan and sold in America, which has already forced Suzuki to cut its marketing budget and could keep the Swift from ever being launched in the United States.
Image via Autoweek.
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