Aug 26th, 2010 by Ross Edwards
Honda has revealed details of the new Honda Fit hybrid. The Fit, which is sold as the Honda Jazz in Europe and Japan, will use the same drivetrain as the Honda CR-Z hybrid coupe.
The Honda Fit hybrid will likely get gas mileage very close to the CR-Z’s 35-mpg city and 39-mpg highway. That’s better than the gas-only Fit’s 28-mpg city and 35-mpg highway. Autoblog claims that the Fit hybrid will cost $4,700 more than the standard Fit. That’s a lot of money for four miles per gallon on the highway. If the Fit were sold in the U.S. with that much of a price hike, it would be more expensive than the Insight hybrid, which hasn’t been selling well. It would be tough to convince American buyers, who typically aren’t very enthusiastic about wagons or hatchbacks, to pay more for the Fit hybrid than they would for the Insight.
Honda says there are no plans to bring the hybrid Fit to the U.S., and Honda’s hybrid cars are struggling in North America. The Honda Civic Hybrid and Insight have both seen disappointing sales recently. With the current hybrids not performing up to expectations, Honda probably won’t add another to its model lineup. In December, Honda said that a Fit hybrid was out of the question, so don’t be surprised if the company decides to bring the new subcompact hybrid to America after all.
$4,700 for 4 mpg gain? Honda needs to rethink its mild hybrid if this is the best it can do. Toyota will clean-up in sales AGAIN with the coming mini-Prius (providing the price isn’t too high.) Maybe the redesigned Civic will do better with lithium batteries?