Brand loyalty is a strong factor in a lot of car buying decisions. A Consumer Reports survey found that 73 percent of people said they were somewhat or very likely to purchase a new car from the same brand they currently own. I know several families worth of people who won’t even consider buying a car or truck that isn’t a Toyota. Maybe a Honda if the price is right, but anything else is just asking for trouble in their minds.

So most people like the car they own, and they would buy another since they’ve had a good experience with this one. Then what makes a person actually consider going rogue and buying a new car from another brand?

Consumer Reports has done another survey and asked car owners to look at 13 options and decide which could convince them to switch car companies. The survey found that quality is a major concern in new car buyers, and 75 percent of people would switch car brands if they thought another was of higher quality. Gas mileage is another major concern, and 73 percent of people would switch car brands for a more fuel efficient vehicle.

Here are the rest of the results from the poll.

The percentage of respondents who could be influenced to change car brands based on specific factors.

What about you? Would you buy another car from the brand that you own now? What would another carmaker have to do to make you switch over? Would you buy a car just because the dealership is in your neighborhood? Tell us in the comments.