Mar 7th, 2010 by Ross Edwards
Saab has been saved from the scrapheap of the GM bankruptcy thanks to Spyker. That means the company can finally get back to doing what car companies need to do to make money and add new vehicles to its lineup. The first of Saab’s post-GM cars will be the new 9-3X, a lifted wagon (now called a crossover by marketing departments desperate to convince people it’s a new idea) that will compete primarily with the Audi Allroad and Volvo XC70. The 2010 Saab 9-3X will have a starting MSRP of $37,800, according to Autoblog.
The 2010 Saab 9-3X will be the first new model from Saab since it was bought by the supercar company Spyker in a last minute deal. If Spyker hadn’t stepped in to save the company, Saab would have been closed down by GM as part of its bankruptcy agreement with the U.S. government when the deal with Koenigsegg fell through.
While the Saab 9-3X is based on the 9-3, it’s strange for the company to associate the new crossover SUV with its smallest car. The trend lately has been toward distancing crossovers from their on-road-only counterparts, as evidenced by the Toyota Venza, which doesn’t use the venerable Camry name despite the close relation between the two cars. Apparently Saab thinks the 9-3 name will carry enough weight with potential buyers that giving the new crossover a unique name isn’t worth it.
Picture via Autoblog.
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