Dec 21st, 2009 by Ross Edwards
Chinese car company Great Wall will begin selling cars in Europe this year. This will be the first time that a Chinese company has breached the lucrative European market. Several Chinese car companies have expressed an interest in coming to America, so if Great Wall is successful in Europe, a Chinese company selling cars in the U.S. could follow soon.
The group that will be importing Great Wall’s cars to Europe, I.M. Group, is already importing Subaru, Isuzu and Daihatsu cars. The company plans to begin by bringing Great Wall cars to Eastern Europe first, then expanding into the more affluent Western European nations. Estonia, Latvia and Lithuania will get Great Wall cars first, according to Autoblog.
This year was the first ever that more cars were sold in China than America. With the Chinese car industry growing the same time that American, European and Japanese companies are experiencing tough times, we could see an influx of highly competitive Chinese cars in the coming years. Companies like Great Wall could use the money they’re making now to invest in building more luxurious cars that Americans and Europeans are interested in, just like Hyundai did over the past decade.
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