Nov 20th, 2009 by Ross Edwards
Chrysler acknowledges that its current lineup of cars don’t do well in quality surveys like Consumer Reports or JD Power and Associates’ annual rankings. The company also understands that this reputation for building poor quality cars is hurting sales, so quality is a priority for Chrysler. Chrysler has recently added 200 engineers to the quality department in hopes that they can help eliminate design issues that cause quality problems.
The man driving Chrysler’s focus on building better cars is Doug Betts, senior vice president in charge of quality. He was brought in by former owner Cerberus, but when the company started running out of money, he wasn’t able to complete his planned transformation, according to The Detroit News. Chrysler’s quality team now has 1,700 members, up from 200 when Betts started.
Daimler and Cerberus, Chrysler’s two owners before Fiat, both pledged to increase the quality of the cars and trucks Chrysler sells, but Daimler didn’t do much and Cerberus ran out of money, so now the task is in Fiat’s hands. In addition to monetary funding for quality control, Fiat is giving Chrysler access to its state of the art manufacturing techniques, which it says will help the American company build better cars.
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