Jan 22nd, 2009 by RJ Menezes
Even though Toyota has just announced the arrival of an all new Prius hybrid, the company has recently been revealed plans to keep selling the older Prius along the new model. Japan’s Nikkei business paper claims Toyota plans to keep the outgoing Prius on sale as a way to counter the threat of Honda’s new value priced Insigh t hybrid.
According to the paper, Toyota plans on doing this by stripping the interior of the Prius and retrofitting a much simpler (read: less expensive) dashboard setup. The mutliple screens will be jettisoned in favour of more conventional guages.
Honda’s Insight has been the cause of many sleepless nights for Toyota’s management. The little Honda promises to come in under the psycological 2 million yen (roughly $22,200). Toyota’s current Prius sells at anywhere from $25, 900-$37,217 so the Insight would be stiff competition.
The company has still no made an official statement on the matter. Toyota’s press office in Tokyo had only this to say: “We don’t comment on future models.”
Source: Inside Line
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