Oct 13th, 2008 by RJ Menezes
If there ever was a better business case for selling fuel efficient cars, the current state of things is it. While not even an option a few years ago, small “city cars” are becoming more and more attractive for automakers because they feel they can profit on this situation.
Case in point, the Toyota iQ city car. While a year ago Toyota would have never thought of bringing this car stateside, now they are indeed going to bring it here, but as a Scion! It makes perfect sense as it fits right into the Scion lineup and should sell well if the price point is attractive to consumers.
To be able to sell well without affecting Toyota’s other small cars, like the Yaris, the iQ would be marketed quite differently and also it would have a starting price of under $15,000. Equipped with the same 1.5-liter four as the Yaris, the U.S. iQ should be quite happy on the motoring on the highway.
Above: Funky, hip, and cheap, should prove to be a hit….
-Source: Motor Trend
-Photo: Toyota Motor Co.
Protect your vehicle with an extended warranty! Get a fast free quote on affordable extended warranties for used and new cars here! 
Don't forget to factor insurance costs into your research. Get accurate insurance rate information on any vehicle and shop for the best deal.
Get real price quotes from local dealerships. Don't buy a car without checking the price first! Pit dealers against each other to get the best deal possible!
{/literal}