Sep 28th, 2008 by RJ Menezes
Honda is fairing quite well in the U.S. market despite the situation getting worse and worse for a lot of auto manufactures. The company’s lineup of fuel efficient vehicles has been selling in record numbers lately with the advent of rising oil prices and the ever climbing costs associated with personal transportation.
Still, Satoshi Aoki, chairman of Honda Motor Co., has stated his concern for the psychological effects this is having on their consumers. “Fortunately, in the case of Honda, our product lineup tends to be more fuel efficient compared with the industry, so we are receiving good acceptance by the customers for fuel-efficient vehicles,” he went on further to say; “So compared to maybe the industry average, we are doing better. But naturally, the psychological impact on our traditional buyers is something which we are rather concerned about.”
What he means exactly, I don’t know, but I can only guess that he is expressing concern because he probably does not want to be blamed for the American auto industries fall from grace. Honda will ultimately become a target for blame from a lot of people, for the way the American auto industry is headed. Mr. Aoki’s comments show an incredible amount of foresight on the part of the company’s leader, into what could become a topic for concern in the future.
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