Sep 28th, 2008 by RJ Menezes
Dodge hasn’t even launched it’s newest Ram, but it’s already packing discounts and incentives. The company is launching the 2009 Ram 1500 pickup with incentives of up to $1,000. The $1,000 is available on crew and quad cabs. Customers buying a regular cab get $500 consumer cash. The incentive runs through Sept. 30th, oddly enough, same as GM’s employee discount.
Though Dodge has not advertised the incentive, customers visiting dodge.com can find it. Dodge dealers are still working to sell remaining 2008 Rams, which carry incentives of as much as 40 percent! That’s some heavy discounting, but it’s neccessary to move old stock from dealer lots.
“You need money on it because you’re trading somebody out of a truck they’re upside-down in,” said Earl Hesterberg, whose Houston-based dealership chain owns eight Chrysler-Dodge-Jeep stores. Because used-truck values have taken such a pounding, he said, “you’re going to need some money to make a deal.”
His next quote, I think, really sums up the whole truck situation here in the states:
“I don’t think it’s a sign of weakness on pricing. I think it’s a sign of what’s happened on the used-truck market.”
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