Jul 6th, 2008 by RJ Menezes
Chrysler is in trouble. With the rising cost of fuel and the ever growing trend towards smaller, more efficient cars, Chrysler is coming to grips with the fact that their lineup just isn’t cutting it. They need small fuel-efficient cars, and they need them now.
That’s why Chrysler is on the lookout for a Chinese manufacture to partner with. Its latest deal is a sort of understanding with Great Wall Motor, a truck and SUV specialist based in northern China that is just moving into passenger cars. Chrysler said the partnership is intended to explore “long-term business ties in areas including distribution, components and technology.”
Great Wall’s sales last year totaled just over 100,000 vehicles. Still, the company is rapidly expanding its production capacity and has been in the forefront of vehicle exports from China to such markets as Russia and the Middle East.
Whether or not this partnership will have a fruitful outcome for Chrysler remains to be seen. They are in pretty deep trouble right now and seem to be almost depending on one of these companies to step up and help. It could be a productive partnership for both ends, though one could easily say much more so for Chrysler.
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