May 19th, 2008 by Liz Opsitnik
Chrysler’s $2.99-a-gallon guaranteed gas price promotion, Let’s Refuel America, has had such a high response that the company has decided to extend it until July 7 because of dealer and customer demand for more time.
“Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it,” said Jim Press, Chrysler LLC Vice-Chairman and President. “Let’s Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers.”
The program was launched May 7 and the highest response has been in California, Connecticut, Indiana, Ohio and Washington. According to Chrysler, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.
“We are pleased that Let’s Refuel America seems to resonate with many Americans during this time of gas price volatility,” Press said.
The program gives car buyers a gas card that is linked back to their own credit card. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers’ credit card. Chrysler picks up the rest, regardless of how high gas prices rise. The program is good for three years and up to 36,000 miles.