Feb 17th, 2008 by RJ Menezes
Legendary sports car and race car manufacture, Ferrari S.p.A., boasted record sales for the company in 2007. There was a 15.3% increase in revenue, the company went jumped from $2.1 million to $2.4 million in sales in a single year. Ferrari is a niche manufacture, and even though the cars are expensive, the company reinvests a good portion of that money into racing. So to be able to achieve a jump in sales that high is pretty commendable especially if you consider their operating profit rose 45.4 percent to $388 million.
Ferrari claims the success of the F430 and the 599 GTB Fiorano greatly influenced this outcome. Ferrari sold a record 6,465 cars in 2007, up 14 percent from 5,671 a year earlier. Chairman Luca di Montezemolo said, “We have been receiving very positive signals from all of our markets and recorded unprecedented levels of growth in the emerging markets.” Interesting…
Sales in such established markets as the United States, Great Britain and Germany were only up single digit percentages while the company said the Asia-Pacific region jumped 47.2% and in the Middle East climbed 32.3%. This goes to show how Ferrari is really catering to the new emerging markets in the eastern part of the world. Then again it’s not like they aren’t there already, seeing as Italy is a mere stones throw from the middle east.
Above: These two guys are a big part of the cause for celebration….