Europeans have been benefiting from the advancement of clean diesel technology for decades now. Born more from a need to be less expensive to run than cleaner, diesel powered cars make up the majority in Europe these days, and for good reason.

Diesel not only consumes substantially less fuel than an equivalent gas engine, it has the characteristics that make them perfect for smaller European roads. Trading torque for horsepower, a diesel will feel a lot faster in town because it can just get up and go.

Well now Audi is out to prove that diesel tech is not only more economical, it can give a performance edge too.

Last year the four rings brand defied convention and did what many thought was foolish. They entered the historic and prestigious 24 hours of Le Mans race with a diesel powered race car. That right the Audi R10 was a sensation from the get-go. Boasting a 650hp V12 Bi-Turbo that ran on diesel (translation: TORQUE BABY!!) the R10 dominated with a significant advantage in the fuel consumption and pit strategy that afforded Audi another glorious finish at the famous event.

Now Audi wants that advantage on the road. Expected to debut at the upcoming Detroit Auto Show, Audi will unveil a “concept” Audi R8 Diesel. Power will come from a V12 Bi-Turbo just like the race car, and with horse power numbers not too far behind!

Audi is serious about bringing diesel technology stateside. One executive was quoted as saying that by 2015 about 15-20% of Audi’s North American sales will be diesels.

A sports car with performance and economy? Sign me up!

Above: Audi’s halo car, the R8, might get diesel motivation soon…